TABLE OF CONTENTS
- Google Analytics
- Google AdWords
- Generic
- Snapchat
- AdRoll
- AdStage
- Feathr
- Foundee
- Segment
- Munchkin
- Sift Science
- Vertical Mass
*For security and performance reasons, Tixr does not support custom JavaScript pixels outside the providers above. We ask that you provide a non-JavaScript solution (ex: type="image" or type="iframe").
WHO do we have integrations with?
We have integrations with many industry leaders including, but not limited to, Google Analytics and Google Adwords, AdRoll, Facebook, and Twitter.
WHAT do we track?
We can track various fan actions including industry-standard Page Views and Purchases
We can track all your events individually, collectively, and/or segmented depending on your needs
We can track cross-domain for deeper integration with your site
WHEN do we track?
We fire events upon fan interaction, fan navigation, fan purchase flow, and fan successful purchases
We fire events in real-time
WHERE is tracking information stored?
We deliver all tracking information to your provider/partner in real-time for storage
HOW do we track?
In order to guarantee your event page’s integrity and the best fan experience possible, we have a custom-built mechanism to deliver tracking information ensuring performance and reliability
We do not believe in simply installing pixels in your pages as many of these pixels can have a negative impact on your presentation, performance, and ultimately conversion.
Conversion vs Purchase
For all intended purposes in our tracking system conversion is synonymous with purchase.
What is Enhanced E-commerce tracking?
Enhanced Ecommerce consists of a handful of individual events that are associated with a purchase flow. They are:
Adding to Cart
Removing from Cart
Intent to Buy
Checkout
Google Analytics
How do I set up GA?
https://support.google.com/analytics/answer/9306384?hl=en
How do I set up GA Tracking in Studio?
Studio > Group Dropdown > Manage Conversion Tracking
Name: Name the tracking pixel for ease of use
Expiration Date: Leave empty for now as it is ignored
Target: Select one of the following
Group Page Only - Tracking will be exclusively for the group page
All Events and Group Page - Tracking will be for all pages
All Events excluding Group Page - Tracking will be for all events but not the group page
Single Event - Tracking will be for the selected event
Custom - Tracking will be for all events matching the given criteria. Link to Advanced Section
- Inserting a Pattern when Targeting Custom -
Provider:
Google Analytics
Type:
All tracking - All available tracking events will be fired/delivered
Both Page Views and Conversions - Only Page Views and Conversion will be fired/delivered
Page Views - Only Page Views will be fired/delivered
Conversions - Only Conversion or Successful Transaction will be fired/delivered
Enhanced e-commerce (EC) - Only Enhanced E-Commerce events will be fired/delivered. The include Adding to Cart, Removing from Cart, Intent to Buy, and Checkout
EC: Adding to Cart - Only Cart Addition events will be fired/delivered
EC: Removing from Cart - Only Cart Removal events will be fired/delivered
EC: Intent to Buy - Only when a fan is deemed to have the intent to purchase, an event will be fired/delivered
EC: Checkout - Only when a fan has started the checkout process, an event will be fired/delivered
Tixr Follows - Only when a fan follows your event, an event will be fired/delivered
Tixr Unfollows - Only when a fan unfollows your event, an event will be fired/delivered
Social Sharing - Only when a fan shares via social element, an event will be fired/delivered
Tracking ID: Your Google Analytics Tracking ID with the format UA-XXXXXXXX-XX
Parameters: Comma separated parameters (ie domain=one.com,two.com)
Cross domain tracking - Optional
domain=yourdomain.com
How do I set up Facebook Conversion Pixel?
https://www.facebook.com/business/help/952192354843755
How do I set up Facebook Conversion Tracking in Studio?
Studio > Group Dropdown > Tracking
Name: Name the tracking pixel for ease of use
Expiration Date: Leave empty for now as it is ignored
Target: Select one of the following
Group Page Only - Tracking will be exclusively for the group page
All Events and Group Page - Tracking will be for all pages
All Events excluding Group Page - Tracking will be for all events but not the group page
Single Event - Tracking will be for the selected event
Custom - Tracking will be for all events matching the given criteria. Link to Advanced Section
Provider:
Facebook
Type:
All tracking - All available tracking events will be fired/delivered
Both Page Views and Conversions - Only Page Views and Conversion will be fired/delivered
Page Views - Only Page Views will be fired/delivered
Conversions - Only Conversion or Successful Transaction will be fired/delivered
Enhanced E-commerce (EC) - Only Enhanced E-Commerce events will be fired/delivered
EC: Adding to Cart - Only Cart Addition events will be fired/delivered
EC: Checkout - Only when a fan has started the checkout process, an event will be fired/delivered
Facebook Pixel ID: Pixel ID - It can be extracted from FB snippets as shown below.
Parameters: Content Type for e-commerce (ie content_type=product)
Content Type (Optional)
product - delivers event as the product of sale
product_group - delivers event and tickets as the product of sale
Google AdWords
How do I set up Google AdWords?
https://ads.google.com/home/resources/how-to-setup-googleads-a-checklist/
How do I set up Google AdWords Tracking in Studio?
Studio > Group Dropdown > Tracking
Name: Name the tracking pixel for ease of use
Expiration Date: Leave empty for now as it is ignored
Target: Select one of the following
Group Page Only - Tracking will be exclusively for the group page
All Events and Group Page - Tracking will be for all pages
All Events excluding Group Page - Tracking will be for all events but not the group page
Single Event - Tracking will be for the selected event
Custom - Tracking will be for all events matching the given criteria. Link to Advanced Section
Provider:
Google AdWords
Type:
All tracking - All available tracking events will be fired/delivered
Both Page Views and Conversions - Only Page Views and Conversion will be fired/delivered
Page Views - Only Page Views will be fired/delivered
Conversions - Only Conversion or Successful Transaction will be fired/delivered
Enhanced e-commerce (EC) - Only Enhanced E-Commerce events will be fired/delivered
EC: Adding to Cart - Only Cart Addition events will be fired/delivered
EC: Removing from Cart - Only Cart Removal events will be fired/delivered
EC: Intent to Buy - Only when a fan is deemed to have the intent to purchase, an event will be fired/delivered
EC: Checkout - Only when a fan has started the checkout process, an event will be fired/delivered
Tixr Follows - Only when a fan follows your event, an event will be fired/delivered
Tixr Unfollows - Only when a fan unfollows your event, an event will be fired/delivered
Social Sharing - Only when a fan shares via social element, an event will be fired/delivered
Conversion ID: Your Google AdWords Conversion ID - It can be extracted from snippet as shown below
Parameters: Comma separated parameters (ie id=xxxxx,label=yyyyy)
Pixel ID
id=xxxxx
Label
label=yyyyy
Color - Optional
color=ffffff
Format - Optional
format=3
Language - Optional
language=en
Remarketing Flag - Optional
remarketing_only=false
NOTE: ID and Label can be extracted from a conversion pixel snippet as shown below. Green is the ID, Orange is the label.
Generic
How do I set up a Generic Tracking Pixel?
NOTE: This option allows the flexibility to install a non-javascript pixel by using an industry-standard image tag or iframe.
How do I set up a Generic Tracking Pixel in Studio?
Studio > Group Dropdown > Tracking
Name: Name the tracking pixel for ease of use
Expiration Date: Leave empty for now as it is ignored
Target: Select one of the following
Group Page Only - Tracking will be exclusively for the group page
All Events and Group Page - Tracking will be for all pages
All Events excluding Group Page - Tracking will be for all events but not the group page
Single Event - Tracking will be for the selected event
Custom - Tracking will be for all events matching the given criteria. Link to Advanced Section
Provider:
Generic
Type:
All tracking - All available tracking events will be fired/delivered
Both Page Views and Conversions - Only Page Views and Conversion will be fired/delivered
Page Views - Only Page Views will be fired/delivered
Conversions - Only Conversion or Successful Transaction will be fired/delivered
URL: A URL to be fired with any/all metadata required
Example: https://www.domain.com/track.html
Example with Variables: https://www.domain.com/track.html?orderId=::order_id::
You can extract the URL of some scripts as shown below:
Parameters: Comma separated parameters (ie type=XXXX)
Type - the type of tag to install (ie type=iframe)
Image - pixel will be installed using an image tag
Iframe - pixel will be installed using an iframe
Dynamic Variables:
Available during page views
Page Name
::page_name:: - represents the Page Name
URL
::url:: - represents the relative URL
Random
::random:: - random number typically used to break cache
Available during purchases/conversions
Group Name
::group_name:: - represents the Group Name
Event Name
::event_name:: - represents the Event Name
Order ID
::order_id:: - represents the Order ID
Order Amount
::order_amount:: - represents the Order Total Amount
Order Quantity
::order_quantity:: - represents the Order Quantity or Number of tickets
Currency
::order_amount:: - represents the Order Currency
Promo Code
::promo_code:: - represents the Order Promo Code if used
Random
::random:: - random number typically used to break cache
To Verify:
- Use Chrome
- On event page, Chrome > View > Developer > Developer Tools
- Locate the Network tab and select it
- Locate the Filter and enter a part of the URL of the generic pixel
- Perform the action you configured the generic pixel to track (page view, purchase, etc.)
- You will see the request to the URL configured for the generic pixel
How do I set up a Pinterest Conversion Tag ID?
https://help.pinterest.com/en/business/article/install-the-pinterest-tag
How do I set up a Pinterest Conversion Tag ID in Studio?
Studio > Group Dropdown > Tracking
Name: Name the tracking pixel for ease of use
Expiration Date: Leave empty for now as it is ignored
Target: Select one of the following
Group Page Only - Tracking will be exclusively for the group page
All Events and Group Page - Tracking will be for all pages
All Events excluding Group Page - Tracking will be for all events but not the group page
Single Event - Tracking will be for the selected event
Custom - Tracking will be for all events matching the given criteria. Link to Advanced Section
Provider:
Pinterest
Type:
All tracking - All available tracking events will be fired/delivered
Both Page Views and Conversions - Only Page Views and Conversion will be fired/delivered
Page Views - Only Page Views will be fired/delivered
Conversions - Only Conversion or Successful Transaction will be fired/delivered
Conversion Tag ID: Tag ID - Insert Image here
Parameters: None
Snapchat
How do I set up a Snapchat Conversion Tag ID?
https://businesshelp.snapchat.com/s/article/pixel-website-install?language=en_US
How do I set up a Snapchat Conversion Tag ID in Studio?
Studio > Group Dropdown > Tracking
Name: Name the tracking pixel for ease of use
Expiration Date: Leave empty for now as it is ignored
Target: Select one of the following
Group Page Only - Tracking will be exclusively for the group page
All Events and Group Page - Tracking will be for all pages
All Events excluding Group Page - Tracking will be for all events but not the group page
Single Event - Tracking will be for the selected event
Custom - Tracking will be for all events matching the given criteria. Link to Advanced Section
Provider:
Snapchat
Type:
All tracking - All available tracking events will be fired/delivered
Both Page Views and Conversions - Only Page Views and Conversion will be fired/delivered
Page Views - Only Page Views will be fired/delivered
Conversions - Only Conversion or Successful Transaction will be fired/delivered
Conversion Tag ID: ID - It can be extracted from snippet as shown below
Parameters: None
How do I set up a Twitter Tracking Pixel?
How do I set up a Twitter Tracking Pixel in Studio?
Studio > Group Dropdown > Tracking
Name: Name the tracking pixel for ease of use
Expiration Date: Leave empty for now as it is ignored
Target: Select one of the following
Group Page Only - Tracking will be exclusively for the group page
All Events and Group Page - Tracking will be for all pages
All Events excluding Group Page - Tracking will be for all events but not the group page
Single Event - Tracking will be for the selected event
Custom - Tracking will be for all events matching the given criteria. Link to Advanced Section
Provider:
Twitter
Type:
All tracking - All available tracking events will be fired/delivered
Conversions - Only Conversion or Successful Transaction will be fired/delivered
Page Pixel ID: Pixel ID - insert image here
Parameters: None
AdRoll
How do I set up an AdRoll Pixel ID?
How do I set up an AdRoll Pixel ID in Studio?
Studio > Group Dropdown > Tracking
Name: Name the tracking pixel for ease of use
Expiration Date: Leave empty for now as it is ignored
Target: Select one of the following
Group Page Only - Tracking will be exclusively for the group page
All Events and Group Page - Tracking will be for all pages
All Events excluding Group Page - Tracking will be for all events but not the group page
Single Event - Tracking will be for the selected event
Custom - Tracking will be for all events matching the given criteria. Link to Advanced Section
Provider:
AdRoll
Type:
All tracking - All available tracking events will be fired/delivered
Both Page Views and Conversions - Only Page Views and Conversion will be fired/delivered
Page Views - Only Page Views will be fired/delivered
Conversions - Only Conversion or Successful Transaction will be fired/delivered
Tixr Follows - Only when a fan follows your event, an event will be fired/delivered
Tixr Unfollows - Only when a fan unfollows your event, an event will be fired/delivered
Social Sharing - Only when a fan shares via social element, an event will be fired/delivered
Pixel ID: Tag ID - Insert Image here
Parameters: adroll_adv_id=XXXX,adroll_pix_id=YYYY
AdStage
How do I set up an AdStage Pixel ID?
https://blog.adstage.io/2013/08/01/conversion-tracking-with-adstage
How do I set up an AdStage Pixel ID in Studio?
Studio > Group Dropdown > Tracking
Name: Name the tracking pixel for ease of use
Expiration Date: Leave empty for now as it is ignored
Target: Select one of the following
Group Page Only - Tracking will be exclusively for the group page
All Events and Group Page - Tracking will be for all pages
All Events excluding Group Page - Tracking will be for all events but not the group page
Single Event - Tracking will be for the selected event
Custom - Tracking will be for all events matching the given criteria. Link to Advanced Section
Provider:
AdStage
Type:
All tracking - All available tracking events will be fired/delivered
Both Page Views and Conversions - Only Page Views and Conversion will be fired/delivered
Page Views - Only Page Views will be fired/delivered
Conversions - Only Conversion or Successful Transaction will be fired/delivered
Pixel ID: Tag ID - Insert Image here
Parameters: None
Feathr
How do I set up a Feathr Pixel ID?
https://help.feathr.co/hc/en-us/articles/360037203913-How-to-Add-the-Super-Pixel-to-Your-Site
How do I set up a Feathr Pixel ID in Studio?
Studio > Group Dropdown > Tracking
Name: Name the tracking pixel for ease of use
Expiration Date: Leave empty for now as it is ignored
Target: Select one of the following
Group Page Only - Tracking will be exclusively for the group page
All Events and Group Page - Tracking will be for all pages
All Events excluding Group Page - Tracking will be for all events but not the group page
Single Event - Tracking will be for the selected event
Custom - Tracking will be for all events matching the given criteria. Link to Advanced Section
Provider:
Feathr
Type:
All tracking - All available tracking events will be fired/delivered
Both Page Views and Conversions - Only Page Views and Conversion will be fired/delivered
Page Views - Only Page Views will be fired/delivered
Conversions - Only Conversion or Successful Transaction will be fired/delivered
Pixel ID: ID - Insert Image here
Parameters: TO BE DESCRIBED (as dictionary)
Foundee
How do I set up a Foundee Pixel ID? Link to Foundee Help
How do I set up a Foundee Pixel ID in Studio?
Studio > Group Dropdown > Tracking
Name: Name the tracking pixel for ease of use
Expiration Date: Leave empty for now as it is ignored
Target: Select one of the following
Group Page Only - Tracking will be exclusively for the group page
All Events and Group Page - Tracking will be for all pages
All Events excluding Group Page - Tracking will be for all events but not the group page
Single Event - Tracking will be for the selected event
Custom - Tracking will be for all events matching the given criteria. Link to Advanced Section
Provider:
Foundee
Type:
All tracking - All available tracking events will be fired/delivered
Both Page Views and Conversions - Only Page Views and Conversion will be fired/delivered
Page Views - Only Page Views will be fired/delivered
Conversions - Only Conversion or Successful Transaction will be fired/delivered
Pixel ID: ID - Insert Image here
Parameters: None
Segment
How do I set up Segment?
How do I set up Segment in Studio?
Studio > Group Dropdown > Tracking
Name: Name the tracking entry for ease of use
Expiration Date: Leave empty for now as it is ignored
Target: Select one of the following
Group Page Only - Tracking will be exclusively for the group page
All Events and Group Page - Tracking will be for all pages
All Events excluding Group Page - Tracking will be for all events but not the group page
Single Event - Tracking will be for the selected event
Custom - Tracking will be for all events matching the given criteria. Link to Advanced Section
Provider:
Segment
Type:
All tracking - All available tracking events will be fired/delivered
External ID:
This is the write key obtained in the Segment console
Parameters:
None
NOTE: When setting up Segment, you do need to set up a Javascript/Website Source as shown here. You can think of Tixr as one of your sources that delivers tracking information as the fans interact with your events.
Munchkin
Please contact your Account Manager.
Sift Science
Please contact your Account Manager.
Vertical Mass
Please contact your Account Manager.